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How I Use Psychology to Design Games That Keep Players Hooked — A Cambridge Scholar’s Guide
As a London-based behavioral psychologist with a background in digital entertainment, I’ve decoded why players stay engaged. Drawing from my work at gaming platforms, I apply data-driven insights to optimize user experience—not through luck, but through rhythm, risk calibration, and emotional design. This guide reveals how game mechanics mirror human behavior, not chance.
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user experience design
behavioral psychology in gaming
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6 days ago
You Really Believe This Is Random? A Designer’s Honest Look at the Illusion of Luck in Game Mechanics
As a digital narrative designer from NYC, I’ve spent years decoding how game systems manipulate our emotions. In this personal reflection, I unpack the psychological tricks behind 'luck' in games like招财兔—why we chase patterns, why we blame fate, and what it really means to feel in control. It’s not about winning; it’s about reclaiming agency in an engineered world.
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game psychology
user experience design
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1 month ago
